Why are we here?

I read hundreds of questions on Facebook from people wanting to know how to get rid of shadows, should they bounce their flash, why does the picture come out yellow when the lights in the room are incandescent, the list goes on and on.

Next, I hear oh you should buy this camera, oh you shouldn't buy that brand you should only buy this brand oh you need the expensive camera and lenses. None of this is true.

Speaking from years and years of experience it is not the camera… it is the person pushing the button. I have seen magnificent images produced from a $299 point and shoot, or a $499 DSLR and a $5000 pro Camera.

There are succinct reasons why to spend a of money for a camera however, all photography is based on one major aspect. The light. You need to understand it… you need to be able to view its direction… to understand its color and is it hurting your image. Is it two harsh from up above… is the light producing shadows…is the light “broken”? How do you combat that?

Over the years we have had thousands of customers come in and buy expensive cameras. Once they understand photography their images will be superior to most inexpensive cameras, however if you understand aperture, ISO and shutter sometimes you'll great image produced from an inexpensive camera.

The simplest question on the internet… “what is the best camera for a $1000 budget”. There is absolutely no way to answer that question!

·       What are you going to photograph?

o  Sports, family, portraits, real estate, landscapes, travel…

·       What is the situation?

·       What is your experience?

·       Do you understand light in photography?

·       Do you know all the buttons on your camera?

We are now a small boutique camera store; we preserve history, we teach photography and how to become a better photographer!

Stop on by…give us a call or email us!



Stephen Weiss, Photographer, and Instructor